Oman’s National Product Loyalty Programme Champions Local Content Support
Muscat, The Gulf Observer: The National Product Loyalty Programme stands as a cornerstone in the promotion of local content within Omani society, fostering a culture of community support for domestically produced goods. Bader bin Salim Al Mamari, Secretary General of the Tender Board, emphasized the program’s significance in aligning with the national policy on local content.
Al Mamari reaffirmed the commitment of the National Product Loyalty Programme to enhance local content through supportive campaigns at the governorate level. The program, under the purview of the Secretariat General of the Tender Board, plays a pivotal role in recognizing and appreciating the community’s contribution to endorsing Omani products.
Highlighting the program’s impact, Al Mamari noted its support for national policies and the local content agenda. The implementation of the program includes marketing tools that companies utilize to engage customers, encouraging purchases through the platform with incentives such as bonuses and prizes tied to increased buying activity.
Motivation mechanisms, including loyalty cards and digital applications for accumulating points, are employed to engage consumers actively. Al Mamari underscored the coordination efforts between the Secretariat General of the Tender Board, companies, and relevant stakeholders, ensuring smooth execution, timely announcements, and clear guidelines for participating in the program.
As a platform that connects producers and consumers, the National Product Loyalty Programme exemplifies a collaborative effort aimed at strengthening the local economy, promoting Omani goods, and fostering a sense of loyalty and pride in domestically manufactured products.
