Riyadh Season Attracts 14 Million Visitors, Setting New Milestone
Riyadh, The Gulf Observer: The General Entertainment Authority (GEA) announced on Monday that Riyadh Season has welcomed 14 million visitors, marking a record turnout for the Kingdom’s flagship entertainment festival. The announcement was made by GEA Board Chairman Advisor Turki Al-Sheikh.
“This milestone reflects the strong attendance at Riyadh Season’s events, the diversity of experiences offered, and its status as one of the world’s leading entertainment destinations,” Al-Sheikh said.
He highlighted that the figure demonstrates the remarkable momentum in Riyadh and the wide-ranging content delivered throughout the season, spanning arts, concerts, international shows, theatrical performances, and other entertainment experiences designed for audiences of all ages and interests.
Riyadh Season has recently hosted major events drawing high engagement, including the Joy Awards 2026, which celebrated outstanding artistic and creative achievements with stars and prominent figures from across the Arab world. The season also featured the global musical event “A Night of Honour & Heroes,” presenting a premium orchestral experience with The Bands of His Majesty’s Royal Marines, combining refined music with visually immersive performances.
The festival’s diverse zones have seen strong visitor turnout, led by Boulevard City with its integrated entertainment offerings, Boulevard World showcasing multiple cultures, Via Riyadh with upscale experiences, and The Groves blending artistic character with unique venues.
Riyadh Season continues to deliver a full calendar of headline events and experiences, reinforcing Riyadh’s position as a premier entertainment destination and advancing the Kingdom’s vision for a world-class entertainment ecosystem.
