Sharjah Excellence Award Best Practices Forum 2024 Highlights Innovation in Communication
Sharjah, The Gulf Observer: The Sharjah Chamber of Commerce and Industry (SCCI) successfully hosted the Sharjah Excellence Award Best Practices Forum 2024 on Wednesday, focusing on the theme “We Innovate to Communicate.” The event spotlighted the transformative role of innovation in media and government communication while emphasizing youth contributions to advancing the communication industry.
Promoting Excellence and Collaboration
Held at the Sharjah Research Technology and Innovation Park (SRTIP), the forum drew prominent figures including Salem bin Ali Al Muhairi, Chairman of the Municipal Council of Sharjah; Halima Humaid Ali Al Owais, SCCI Board Member; and Abdul Aziz Al Shamsi, Assistant Director-General for Communication and Business Sector at SCCI. Other attendees represented key institutions such as the Sharjah Police General Directorate, Sharjah Commerce and Tourism Development Authority (SCTDA), and Sharjah Media City (Shams).
The forum reaffirmed SCCI’s commitment to fostering partnerships across business sectors and promoting institutional excellence within the UAE and the wider region.
Fostering Media Innovation
Key discussions centered on bridging traditional and modern media, highlighting their societal impact and importance in building strong organizational-community relationships. Panelists explored excellence in government communication, innovation-driven media practices, and the integration of artificial intelligence (AI) into communication strategies.
In his remarks, Abdul Aziz Al Shamsi underscored the significance of the Best Practices Forum as a cornerstone of the Sharjah Excellence Award, held annually under the patronage of H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah. He emphasized the Chamber’s dedication to advancing institutional quality and sustainable economic growth across the UAE and GCC.
Expert Insights and Youth Contributions
The event featured a panel of distinguished speakers, including:
- Nayla Al Khaja, the UAE’s first female film producer and director.
- Alya Al Souqi, Head of PR and Media Relations at SCTDA.
- Abdullah Al Sharhan, Director of Creative Services at Sharjah Media City (Shams).
- Majid Khaled Al Hammadi, Chairman of the Sharjah Youth Council.
The panel discussed best practices recognized by the Sharjah Excellence Award, exploring topics such as enhancing institutional communication, the role of digital and traditional media, and strategies for leveraging technology in decision-making.
Speakers highlighted the vital role of youth in leading future transformations in media and fostering innovative communication solutions.
Building a Creative Economy
The forum concluded with a strong call to action, urging businesses and institutions to adopt innovative communication practices to support the UAE’s vision of a knowledge-driven, creative economy.
The Sharjah Excellence Award Best Practices Forum 2024 stands as a testament to SCCI’s leadership in promoting innovation and excellence across sectors, aligning with the UAE’s goals of sustainable development and economic progress.
