Turkish Home Décor Brand Zsa Zsa Zsu Debuts at Maison & Objet Fair
Paris, The Gulf Observer: Turkish home décor and lifestyle brand Zsa Zsa Zsu has made its debut at the Maison & Objet fair in Paris, one of the world’s leading international events for the design and decoration industries.
The fair, which brings together designers, brands and industry professionals from across the globe, features around 2,300 brands from nearly 100 countries this year and runs until Jan. 19.
Founded in Türkiye, Zsa Zsa Zsu presented its collections for the first time at the Paris event, showcasing products from its Maximalist, Heritage, Blue and Bold lines. The brand’s exhibition stand reflected its distinctive retail concept, featuring vivid colors and a strong visual identity.
Speaking to Anadolu Agency at the fair, Zsa Zsa Zsu Chief Designer Ali Uzan described Maison & Objet as one of the most prestigious global meeting points for designers and design enthusiasts. He said presenting the brand’s collections and creative process on such an international platform was both exciting and significant.
Uzan highlighted the harmony across the brand’s collections, likening them to an orchestra. “Each collection has its own rhythm and energy, but together they move with a shared voice and harmony. This demonstrates the strength of our collections,” he said.
He also noted that the fair’s theme this year, “Past Reveals Future,” closely aligns with Zsa Zsa Zsu’s creative philosophy. Rather than directly replicating the past, the brand interprets culture, craftsmanship, forms and human perspectives as a whole, blending them with its own experiences to create a unique design narrative.
From its inception, the brand was developed with both domestic and international markets in mind, Uzan added.
Meanwhile, Zsa Zsa Zsu International Retail Vice General Manager Halil Erin said participation in the Paris fair marks a key step toward future collaborations with global designers and brands, as well as expanding the company’s international sales network.
Erin said the brand’s priority overseas markets include the United States, the Gulf region and Europe. He added that Zsa Zsa Zsu plans to begin sales this month on five major online marketplaces in the US and open its first overseas store in Dubai in March.
The company is also planning additional store openings in Saudi Arabia and other Gulf countries this year and next, while closely monitoring opportunities in Asian markets, Erin said. He added that the brand’s bold, colorful and original collections have generated strong interest from various regions worldwide.
Emphasizing the importance of the Paris event, Erin said Maison & Objet serves as a vital platform for international sales and partnerships, noting that the company hopes to engage potential franchise partners during the fair.
