AirAsia Targets 45 Percent of Malaysia’s Aviation Market, Expands Global Network

Kuala Lumpur, The Gulf Observer: AirAsia aims to boost its share of Malaysia’s aviation market to 45 per cent overall and 70 per cent domestically within the next two years, supported by fleet expansion and an international growth strategy.

AirAsia Aviation Group chief commercial officer Amanda Woo said the airline currently controls about 41 per cent of Malaysia’s overall market and 60 per cent of the domestic sector. “With the additional capacity and aircraft deliveries, we are confident of lifting our overall market share to 45 per cent and our domestic share to 70 per cent,” she told Bernama on Tuesday at the launch of the airline’s resumed Kuala Lumpur–Cebu service.

Woo noted that AirAsia has fully recovered its capacity across ASEAN and India following the pandemic and is now pursuing growth beyond the region. “This year we launched services to Karachi and Tashkent, and Istanbul is next on the roadmap. We are also looking at the Gulf region, which will serve as a strategic hub to connect flights from Kuala Lumpur to Europe, including London,” she said.

The expansion forms part of AirAsia’s multi-hub strategy and its vision of positioning Kuala Lumpur as a mega hub for the group. “Malaysia is our core market, and we want Kuala Lumpur to stand out as the preferred hub. With more aircraft coming in, we are confident of strengthening our market share both domestically and internationally,” Woo added.