Indonesia’s Tourism Ministry Focuses on Promoting Raja Ampat
Jakarta, The Gulf Observer: The Ministry of Tourism is ramping up efforts to promote Raja Ampat in West Papua, with a targeted strategy to attract more international tourists, particularly from the United States. Tourism Minister Widiyanti Putri Wardhana emphasized the government’s vision for Raja Ampat to maintain its growth as a sustainable tourism destination, globally recognized for its exceptional marine biodiversity.
“The United States is an important market for us, ranking eighth among all source countries and fifth among nations outside the ASEAN region,” Widiyanti stated in an interview on Sunday. She also highlighted that in 2022, 188,764 U.S. tourists visited Indonesia, with a significant rise to 384,835 arrivals from January to November 2024, according to data from the Central Bureau of Statistics (BPS). The minister expressed confidence that the number of U.S. visitors will continue to grow, surpassing the pre-pandemic high of 457,832 arrivals.
To capitalize on this momentum, the Ministry of Tourism is focusing on amplifying Raja Ampat’s global appeal. Promotional efforts will highlight the region’s stunning ecosystems, natural beauty, and the unique cultural heritage and local wisdom of its inhabitants. The ministry will also showcase the variety of activities available to tourists, including world-renowned snorkeling and diving experiences.
Raja Ampat, a breathtaking archipelago of over 1,500 islands and islets, is often referred to as “The Last Paradise on Earth.” It is known for its incredible marine biodiversity, with approximately 1,600 species of fish and 75 percent of the world’s coral species. “This global recognition reflects the region’s successful conservation efforts, which have preserved its natural splendor,” Widiyanti said.
The region’s growing prominence has earned it a spot on the New York Times’ list of must-visit destinations for 2025. Its recent designation as a UNESCO Global Geopark is expected to increase its appeal to a broader audience, extending beyond its renowned marine attractions.
The Ministry of Tourism’s focus on regenerative tourism aligns with the ongoing preservation and improvement of Raja Ampat, positioning the destination as a key part of the government’s tourism programs for 2025. One such program is the Clean Tourism Movement, which seeks to boost Indonesia’s tourism competitiveness by ensuring cleanliness and comfort at all tourist destinations, with Raja Ampat set to play a central role in its implementation.
