Kenya Taps Connectivity and Regional Ties to Boost Tourism
Kampala, The Gulf Observer: Kenya is leveraging its expanded connectivity, enhanced infrastructure, and deepening regional integration to establish itself as a leading tourism and trade hub in East Africa.
Speaking on the sidelines of the Pearl of Africa Tourism Expo (POATE) held at Speke Resort in Munyonyo, Cabinet Secretary for Tourism and Wildlife, Rebecca Miano, emphasized Kenya’s strides in strengthening ties with regional partners and improving the overall visitor experience.
“By enhancing connectivity between Kenya and our East African neighbours through expanded air routes, improved infrastructure, and simplified visa processes, we are not only boosting visitor numbers but also enriching the travel experience,” CS Miano said.
She noted that sustained government investment in air travel, roads, and rail infrastructure has already begun to yield dividends, evidenced by a rise in tourist arrivals and a surge in investor interest.
Africa: Kenya’s Largest Source Market
In 2024, Africa accounted for 975,883 visitor arrivals, making up 40.8% of all international tourists to Kenya. Within the continent, the East African Community (EAC) remains a critical contributor, led by Uganda (31.7%), followed by Tanzania (28.5%), Somalia (11.4%), and Rwanda (9.2%).
To further support tourism and economic integration, Kenya is focusing on opening up remote regions through transport and digital infrastructure. “We are keen on high-speed internet as a key pillar for marketing destinations and engaging digital-savvy travellers,” Miano added.
Public-Private Partnerships and Targeted Campaigns
CS Miano underscored the importance of public-private sector collaboration in bridging infrastructure gaps, enhancing immigration services, and ensuring Kenya remains competitive in the global tourism market.
Kenya Airways Country Manager for Uganda, Felix Mwangangi, announced upcoming joint campaigns between the airline, the Kenya Tourism Board (KTB), and private tour operators to stimulate travel interest among Ugandans. The national carrier aims to increase visitor numbers from Uganda by 10% in the coming months, ahead of the Magical Kenya Travel Expo (MKTE) in Nairobi this October.
Kilifi County: A Magnet for Ugandan Tourists
Adrian Baya, Kilifi County Chief Officer for Tourism, highlighted the popularity of Kenya’s coastal region, especially for beach and golf tourism. He noted that Vipingo Ridge, Africa’s only PGA-accredited golf course, has become a prime attraction for Ugandan tourists.
“Weddings and honeymoons have become key experiences pulling Ugandan travellers to our coast,” Baya stated, adding that Kilifi is working to link local tour operators with Ugandan counterparts to expand cross-border marketing and boost complementary tourism.
Regional Collaboration at POATE
Kenya was among more than 260 exhibitors at this year’s POATE, which drew over 70 international buyers, 5,000 trade visitors, and top industry professionals from across East Africa and beyond.
As Kenya eyes a 27% increase in Ugandan arrivals, targeting 300,000 visitors by year-end, officials stress that collaboration, infrastructure, and innovation remain the backbone of sustainable tourism growth across the region.
