Morocco and Dubai World Trade Center Strengthen Partnership to Advance Africa’s Digital Leadership
Rabat, The Gulf Observer: Morocco’s Digital Development Agency (ADD) and the Dubai World Trade Center (DWTC) have reaffirmed their commitment to positioning Africa at the forefront of the global digital economy, building on the success of GITEX Africa Morocco.
During a courtesy visit to Rabat, ADD Director General Amine El Mezouaghi welcomed Trixie LohMirmand, Executive Vice President of DWTC and CEO of Kaoun International, to discuss the deepening partnership between the two institutions. The meeting provided an opportunity to review the first three editions of GITEX Africa Morocco — now regarded as a leading continental technology event — and to shape the vision for its upcoming fourth edition.
El Mezouaghi described GITEX Africa as a strategic platform that goes beyond connecting technology stakeholders, noting that it drives startup growth, facilitates investor engagement, and strengthens Africa’s role in the global digital landscape. He linked the event’s mission to Morocco’s broader strategy, which places digital transformation at the core of sustainable development, structural reforms, and South-South cooperation.
Both parties reaffirmed their shared commitment to making GITEX Africa a showcase of innovation, economic potential, and technological leadership in line with Morocco’s Digital Morocco 2030 strategy. The collaboration, they stressed, is aimed at building an inclusive, interconnected, and sovereign African digital space, leveraging mutual trust and complementary expertise to create a lasting catalyst for continental progress.
GITEX Africa 2025: Showcasing Morocco’s Digital Ambitions
The 2025 edition of GITEX Africa highlighted Morocco’s determination to lead the continent’s digital transformation, attracting technology pioneers, startups, investors, and public sector innovators from over 130 countries to Marrakesh.
With attendance surpassing 52,000 — a 16% increase from the previous year — the event strengthened Morocco’s status as a major African digital hub and an emerging global tech player. The exhibition featured 1,450 exhibitors from 138 countries, including 740 startups, of which 260 were Moroccan. The Moroccan government actively supported local entrepreneurship by covering participation costs for more than 200 domestic companies.
As part of its Digital Morocco 2030 strategy, the country is advancing plans to deploy 5G technology and expand its digital infrastructure to support a modern, connected economy. These efforts will also contribute to Morocco’s preparations for co-hosting the FIFA World Cup 2030, ensuring world-class connectivity and advanced digital services during the global sporting event.
