Oman Air Unveils New Business Studio to Align with Global Consumer Trends
Muscat, The Gulf Observer: In a strategic move to cater to shifting demand and align with global consumer trends, Oman Air has announced the launch of its new Business Studio. This new cabin offering, which will replace the airline’s First Class product, retains the spacious layout, classic lie-flat seats, and Wi-Fi connectivity that premium travelers expect, but with more affordable fares and a redefined service approach tailored to modern travel needs. The new Business Studio will be featured prominently on Oman Air’s London and Bangkok routes, offering an enhanced premium experience that combines luxury with practicality.
The Business Studio is designed to meet the evolving expectations of contemporary travelers, providing the room to work, connect, and rest in an environment that exemplifies Oman Air’s award-winning service and hospitality. With features like one of the world’s most generous seat pitches at 82 inches, privacy walls for each seat, a 23-inch personal screen, free Wi-Fi connectivity, and à la carte dining, the Business Studio offers a top-tier experience that rivals the best Business Class offerings in the region.
“Inspired by valuable guest feedback and to adapt and evolve in line with global market trends, we have strategically refined our premium offering to deliver greater value and appeal. The traditional First Class experience has seen diminished demand, and after careful analysis and benchmarking against industry standards, we decided to retire the product. This decision allows us to focus on delivering an exceptional Business Class experience that better meets modern traveler expectations and is more closely aligned with the demographics targeted by the national tourism objectives, such as wellness, adventure, and MICE (Meetings, Incentives, Conferences, and Exhibitions). Moreover, we’re offering it all at a more competitive price point,” stated Con Korfiatis, Chief Executive Officer of Oman Air.
Oman Air’s new Business Studio reflects the airline’s commitment to innovation and customer satisfaction, ensuring that it remains a leader in the region’s aviation industry by offering a premium flying experience that aligns with the latest global trends.
