Sharjah Deputy Ruler Inaugurates Third Edition of Shams Creative Fest
Sharjah, The Gulf Observer: H.H. Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, inaugurated the third edition of the Shams Creative Fest, organized by Sharjah Media City (Shams) at its Business Center. The festival, which runs until 9th February, serves as a platform for young entrepreneurs and creators across various industries, including art, technology, fashion, fragrance, and souvenirs.
During the opening, Sheikh Sultan bin Ahmed toured the festival’s pavilions, engaging with exhibitors and learning about their innovative projects. He also received an overview of the activities and events scheduled throughout the festival, which includes art exhibitions, cultural and entertainment workshops, live music performances, and screenings of diverse films catering to all age groups.
Shams Creative Fest offers an interactive experience, featuring food tastings from youth-led food projects, competitions with valuable prizes, and raffle draws. The event fosters collaboration between emerging talents and industry experts, providing entrepreneurs with opportunities to connect with investors, specialists, and business leaders.
The festival was attended by a number of dignitaries, including:
- Mohamed Abdullah Al Ketbi, Chairman of the Municipal Council of Al Batayeh
- Mohammed Hassan Khalaf, Director-General of Sharjah Broadcasting Authority
- Hassan Yaqoub Al Mansoori, Secretary-General of Sharjah Media Council
- Rashid Abdullah Al Obed, Director of Sharjah Media City ‘Shams’
The event underscores Sharjah’s commitment to economic and cultural development, promoting innovation and creative entrepreneurship in the region.
