Việt Nam Emerges as Australia’s Fastest-Growing Tourism Market
Sydney, The Gulf Observer: In a significant development for the tourism sector, Australian Tourism and Trade Minister Don Farrell announced that the number of Vietnamese tourists visiting Australia has surged by more than 50 percent compared to pre-COVID-19 pandemic levels. This revelation highlights the expanding tourism exchange between the two nations and the promising growth opportunities for Australian businesses.
Minister Farrell emphasized the potential for Austrian firms to capitalize on this trend by leveraging newly integrated tourism research data, which, for the first time, includes comprehensive information about Vietnam. This data underscores Vietnam as Australia’s fastest-growing passenger market.
“We are committed to strengthening our connections with Southeast Asia and attracting more visitors from the region,” said Minister Farrell. He outlined his agency’s dedication to enhancing partnerships and promoting Australia as a prime destination for Southeast Asian travelers.
Australia’s top international tourism markets currently include New Zealand, China, the US, the UK, and India. Despite these established markets, the country is actively working to draw an increasing number of global visitors, with a notable focus on emerging markets like Vietnam.
Minister Farrell reported that international tourist numbers are nearing pre-pandemic levels, with visitors spending more during their stays in Australia. This economic boost is a positive sign for the nation’s tourism industry.
In 2023, Australia welcomed approximately 150,000 Vietnamese tourists. Conversely, the number of Australian travelers to Vietnam in the same year reached 390,000, up from 383,000 in 2019. The first five months of 2024 saw 213,000 Australian visitors to Vietnam, marking a 35 percent year-on-year increase and positioning Australia as the seventh largest source of tourists to the Southeast Asian nation.
This robust exchange underscores the growing ties between Australia and Vietnam, with tourism playing a pivotal role in the bilateral relationship.
