Tashkent hosts first international Tashkent Digital Marketing Forum 2023

Tashkent, The Gulf Observer: The Hilton Tashkent City Hotel in Tashkent will host the first international digital marketing conference and award ceremony for brands, agencies and authors of digital content in 22 nominations – Digital Marketing Awards.

The whole business is going digital. It’s a fact. Therefore, along with advertising and marketing, it is important to discuss, compare and evaluate the best examples of effective use of online space by business representatives, who create the most comfortable conditions for consumers to find and access their products and services.

In recent years, search engines, social networks and messengers have become the closest of friends and have almost replaced all other forms of communication. Generations have grown up whose outlook has been shaped to a large extent by Internet information and digital formats. The time has come for frank discussions among professionals about emerging trends and prospects for business and society as a whole.

At the same time, despite the fact that a huge number of forums dedicated to digital marketing are held all over the world, the peculiarities of the Central Asian region, its consumption culture, development and level of business demand separate attention, exchange of experience and opinions with international profile specialists.

The forum is an opportunity to show one’s achievements, share ideas and plans for the coming year, get to know market leaders, see the best projects, products that will receive awards at the forum by digital metrics based on the achievements of the past year.

The forum is the first large-scale event of the country, dedicated to new opportunities for digital presence and brand promotion, organized by the Committee for Competition and Consumer Protection of the Republic of Uzbekistan, the Marketing Association of Uzbekistan with the support of partners. Today the forum brings together more than 20 leading speakers from Kazakhstan, Kyrgyzstan, Russia, Norway and Ukraine, having many years of experience and working with the world’s leading brands.

During the two-day conference, there will be speeches on how to create an effective digital strategy, which digital tools to use for business, how to promote and sell on Telegram and AliBaba, how to influence the effectiveness of advertising on the Internet, how to build strong brands in the digital and many other interesting topics. Speakers at the forum included representatives from Yandex, SAP, Admixer, Wunder Digital, Alibaba.com, and Beeline.

The forum focuses on influencer marketing. It is not a secret that more and more often brands turn for advertising to famous personalities, bloggers, influencers and celebrities. A special guest of the forum is Jan Topless, the author of a popular science YouTube channel “Topless” with 6,11 million subscribers. Video with popular content gets on the average about 11 million views. Jan publishes popular science videos on physics, astronomy, biology and other sciences, as well as on art, culture and socially relevant topics,

On 20 March, Digital Marketing Awards, the first award ceremony for bloggers, authors of digital content selected by the curators of the forum, will take place. Awards in 22 categories will be given to digital content creators who create unique content in Uzbekistan in Russian and Uzbek languages.