UAE: Demand for diamond jewellery increases
In UAE demand for diamond jewellery increases among young consumers as gold continues to shine
Abu Dhabi, The Gulf Observer: Precious metal sales picked up in 2022 on the back of the recovery in the economy and the massive increase of tourist inflows, as many retailers reported double-digit growth in numbers.
While the demand for traditional jewellery still holds good, gold jewellers in Dubai say that preference for diamond jewellery and alternative metals such as platinum, silver, rose gold, and white gold has increased among young consumers.
Gold jewellers in Dubai say that personalised designs are also becoming a vogue among shoppers in the post-pandemic period.
According to Ramesh Kalyanaraman, executive director, Kalyan Jewellers, the younger consumers’ jewellery preferences are consistently evolving, influenced by affordability, minimalism, cultural trends and the growing popularity of all-season jewellery.
“This has led to a notable shift in consumer preferences towards alternative metals such as platinum, silver, rose gold and white gold as well as luxury products such as diamonds studded with emerald, sapphire or ruby,” said Kalyanaraman.
