International Women Day: Hashoo Group advocates gender equality

Hashoo Group is committed to promote gender equality and create an inclusive workplace where everyone feels valued, respected, and empowered

Islamabad, The Gulf Observer: Hashoo Group joined the world in celebrating International Women’s Day (IWD), a global day that honours women’s achievements, raises awareness about women’s rights, and advocates for gender equality.

This year’s theme for IWD is embracing equity and moving beyond equal opportunities, which aims to build a truly equal and just future for all. Hashoo Group is committed to promoting gender equality and creating an inclusive workplace where everyone feels valued, respected, and empowered to achieve their full potential.

Hashoo Hotels hosted a beautiful celebration surrounded by purple decorations. The half-day event included launching two extraordinary campaigns in honour of the IWD. The ‘Pearl-Lady’ programme was launched across all Pearl-Continental Hotels nationwide. The aim of ‘Pearl-Lady’ programme is to provide a safe and secure environment for the solo female traveller while providing them with the utmost comfort and luxury.

“When you educate a son, you educate an individual but when educating a daughter, you educate the whole generation; the whole community prospers”:Murtaza Hashwani

The second campaign, Women@Hashoo, was aimed at the female workforce of Hashoo Group. The goal is to help women have more accessibility in their careers and lives while encouraging more women to join in and become part of the Hashoo Team.

Murtaza Hashwani, while speaking on occasion, highlighted the importance of women in general. He said, “When you educate a son, you educate an individual, but when educating a daughter, you educate the whole generation; the whole community prospers”.

He also admired the positive contribution of women towards Hashoo Group. “This diversity has made us who we are. We take pride at the fact that Hashoo Group is one of the organizations in Pakistan that has key positions filled by women and are taking important decisions, a prime example of true leadership. Going forward, our intention is to recruit an equal proportion of male and female staff for our upcoming hotels.”, he added.