Jakarta, The Gulf Observer: Indonesian Minister of Tourism and Creative Economy, Sandiaga Uno, has commended the United Nations World Tourism Organization’s (UNWTO) rebranding as UN Tourism, citing its resonance with Indonesia’s tourism development approach. In a statement released by the Ministry on Sunday, Minister Uno expressed how the rebranding aligns seamlessly with Indonesia’s tourism strategies, emphasizing a commitment to sustainability, productivity, and inclusivity.
“This aligns with Indonesia’s tourism development strategies focused on ‘people and planet’, emphasizing sustainability, productivity, and inclusivity,” Uno stated.
Martini M Paham, the Ministry’s Deputy of Resources and Institutional Affairs, expanded on the significance of the rebranding, underlining UN Tourism’s pivotal role as the UN specialized agency for global tourism.
“The rebranding also emphasized UN Tourism as the global leader in tourism development and pushed for social and economic changes to ensure that ‘people and planet’ will be prioritized,” Martini explained.
The Ministry is set to instruct relevant stakeholders to adjust the branding of all activities and programs associated with UN Tourism in light of this rebranding initiative.
As part of the rebranding, UN Tourism introduces a new tagline, “Bringing the World Closer,” encapsulated in the fresh logo. The logo features five continents converging to form a human figure in dynamic action, symbolizing the agency’s commitment to the dynamic nature of tourism and its priority on human resources.
The transition to the new identity will unfold gradually over the coming months. The new logo is slated to debut on digital platforms such as websites, social media, and newsletters initially, followed by a phased implementation across physical spaces, including offices and events.
Headquartered in Madrid, Spain, UN Tourism boasts a membership of 160 states and collaborates with numerous private sector partners. It operates regional offices in Riyadh (Saudi Arabia), Nara (Japan, covering Asia-Pacific), Rio de Janeiro (Brazil, covering the Americas), and is slated to open an office in Morocco soon, catering to the African region. The rebranding is anticipated to reinforce UN Tourism’s global leadership in fostering sustainable tourism development.