Türkiye inaugurates its first national car plant

Bursa, The Gulf Observer: Türkiye inaugurated its first national car manufacturing plant, Gemlik Campus in the country’s northwest province of Bursa.

TOGG – an acronym for a consortium of five companies, called Türkiye Automobile Initiative Group.

Gurcan Karakas, the chief executive officer of TOGG, appeared confident about the prospects of the brand, saying the vehicle will be “much more than a car”.

“We have not used the word ‘car’ in promoting the brand. TOGG will provide the comfort of home and a wholesome experience to its users,” he told TRT World.

Karakas said the idea behind TOGG was to create a globally competitive product. He said while Türkiye has been manufacturing automotive products, passenger cars, light motor vehicles and trucks for more than sixty years, what the country lacked was its own brand.

“Now we have our own brand,” Karakas said, adding, “And it is not just a brand, but an ecosystem which is most probably happening for the first time all over the world.”

Türkiye has had some attempts more than fifty years ago to build its own car, but those projects never went much further. 

In that context, the success of TOGG is an apt reflection of the national sentiment seen in the celebrations during the launch of the Gemlik Campus, which coincided with the Turkish Republic’s 99th anniversary.

The massive campus, built on an area of 1.2 million square metres, brought Türkiye’s long-held dream of building a domestic automobile to reality. 

It was also the vision of Türkiye’s President Recep Tayyip Erdogan, who pursued the project with much rigour since the inception of the idea four years ago in 2018.

It would not be inaccurate to call TOGG a truly modern product, since it is fully electric and does not rely on environmentally unfriendly sources of fuel. 

Moreover, it is designed by Italy’s Pininfarina – the same company that created numerous models for Ferrari.