12th Chinese Enterprise Global Image Summit Highlights Role of High-Quality Development in Corporate Image-Building

Beijing, The Gulf Observer: The 12th Chinese Enterprise Global Image Summit brought together government officials, scholars, industry leaders, and commerce representatives on Thursday to discuss strategies for building strong corporate images in a global context.

The summit emphasized that Chinese enterprises, described as the “cells” of the national economy, serve as a vital window into China’s broader economic landscape. Speakers underscored that corporate strength, rooted in high-quality development, is the foundation of a positive global image.

Prioritizing Innovation and Cultural Integration
Tan Zuojun, deputy head of the State-owned Assets Supervision and Administration Commission of the State Council, called on Chinese enterprises to establish globally recognized brands, showcasing China’s modernization achievements.

Qiu Xiaoping, vice chairman of the All-China Federation of Industry and Commerce, highlighted the historic opportunities presented by the rapid advancement of new-generation information technologies such as big data and artificial intelligence. He urged private enterprises to prioritize innovation, integrating these technologies into their operations as part of their image-building strategies.

Traditional Chinese Medicine (TCM) on the Global Stage
The Beijing Tong Ren Tang Group, a renowned Traditional Chinese Medicine (TCM) company, shared its efforts to promote TCM culture internationally. Gu Hai’ou, deputy general manager of the group, stated, “We are seeking to expand our products and services through prestigious TCM doctors, famous drugs, and flagship stores.”

Gu further outlined plans to leverage the company’s global store network as platforms for promoting TCM and health management services, positioning the firm as a representative of China’s health culture on the world stage.

Technology and Culture as Pillars
Participants agreed that technology and culture are critical components of effective corporate image-building. They advocated for enterprises to explore innovative approaches to strengthen their global presence, ensuring their operations reflect China’s commitment to modernization and sustainable growth.

Strengthening China’s Global Identity
The summit concluded with a collective call for Chinese enterprises to act as ambassadors of the nation’s economic progress. By embracing high-quality development and innovation, they can enhance their global reputation while contributing to China’s modernization drive.

The event reaffirmed the pivotal role of enterprises in shaping China’s international image, aligning with the country’s broader goals of technological advancement and cultural integration.