Sharjah Showcases Tourism Excellence at ITB Berlin 2025
Berlin, The Gulf Observer: The Emirate of Sharjah, represented by the Sharjah Commerce and Tourism Development Authority (SCTDA), is participating in ITB Berlin 2025, the world’s largest travel trade event, alongside a delegation of 19 entities from both the public and private sectors.
The event, taking place from March 4 to 6 at the Berlin Exhibition Centre under the theme “The World of Travel Lives Here,” aims to highlight Sharjah’s unique tourist attractions and strengthen its position on the global tourism map.
Sharjah’s distinguished pavilion offers an immersive experience, allowing visitors to explore the emirate’s diverse landscapes, including deserts, mountains, and coastal areas, as well as its rich cultural heritage and modern landmarks.
Khalid Jasim Al Midfa, Chairman of SCTDA, emphasized the significance of the exhibition in promoting Sharjah’s diverse landmarks, rich culture, and advanced infrastructure. He highlighted the strong historical relations between Sharjah and Europe, particularly Germany, positioning the emirate as a prime destination for European and German tourists seeking unique cultural experiences.
The Sharjah delegation includes representatives from key government entities such as the Environment and Protected Areas Authority, Sharjah International Airport Authority, and Sharjah Museums Authority, alongside private sector participants including Air Arabia and Sharjah National Hotels. Their collective presence underscores Sharjah’s commitment to developing its tourism and travel sectors.
During the event, Sharjah’s delegation is also showcasing the emirate’s initiatives in sustainable tourism, ecotourism, adventure tourism, and cultural tourism, reinforcing its status as a regional leader in the tourism industry. The pavilion highlights efforts to preserve cultural and environmental heritage while providing world-class tourism experiences.
Sharjah’s participation in ITB Berlin 2025 is a strategic opportunity to attract more visitors from Europe and beyond. The emirate has seen a significant increase in German hotel guests, with around 13,000 visitors in 2023 and projections of 14,000 in 2024. The number of European tourists has also risen by 16% in 2024, reflecting Sharjah’s growing appeal as a global tourism destination.
