Standard Chartered Launches New Wealth Campaign in Kenya
Nairobi, The Gulf Observer: Standard Chartered Bank has launched a new wealth management campaign in Kenya, reaffirming its commitment to serve the country’s rising affluent class and strengthen its position in the global wealth management space.
The campaign, titled “Now’s Your Time for Wealth,” is part of a broader USD 1.5 billion global investment strategy aimed at expanding the bank’s affluent segment over the next five years.
“This repositioning allows us to seamlessly cater to our clients’ financial needs through private banking as their wealth grows,” said Edith Chumba, Head of Wealth & Retail Banking at Standard Chartered Kenya. “As our clients accumulate wealth, they want high-value returns, and we are uniquely positioned to offer tailored solutions that fit their financial journeys right from the start.”
The campaign emphasizes Standard Chartered’s global network, deep financial expertise, and bespoke investment solutions, as the bank targets both local and cross-border needs through its four global wealth hubs in Singapore, Hong Kong, Dubai, and Jersey.
The investment will be distributed strategically, with 50% allocated to recruiting and developing top-tier relationship managers and wealth specialists, while 25% will support brand awareness and reinforce Standard Chartered’s identity as a leading wealth management provider.
Key to the bank’s offering is its open architecture wealth platform, allowing clients access to a wide array of diversified and personalized financial products. Chumba noted that data-driven and digital wealth advisory capabilities will continue to play a central role in client engagement.
The launch comes at a time when Kenya is emerging as a major wealth hub in Africa, currently ranked fourth on the continent in terms of the number of dollar millionaires, according to the 2024 Africa Wealth Report. The number of high-net-worth individuals in the country is projected to grow by 65% over the next decade, presenting significant opportunities for wealth-focused financial institutions.
Standard Chartered’s latest move aims to capture this growth by offering targeted, world-class services to Kenya’s increasingly sophisticated and investment-minded affluent population.
