A1 Bulgaria Pledges No Price Hikes Amid Eurozone Transition, Calls for Business Integrity
Sofia, The Gulf Observer: As Bulgaria readies itself for eurozone entry on January 1, 2026, mobile operator A1 has taken a decisive and principled position: the shift to the euro will not be used as a justification for raising prices or introducing hidden charges.
In light of growing public concern and political speculation that some businesses might exploit the currency changeover to inflate prices, A1 has publicly committed to transparency and fairness. The telecom leader assures customers that all service prices will be recalculated strictly according to the official exchange rate of 1.95583 leva per euro—with no additional charges or concealed increases.
“In times of significant change, trust is built through consistency and openness,” said Alexander Dimitrov, CEO of A1 Bulgaria. “We guarantee that no part of the euro transition will result in higher monthly fees, plans, or service costs for our customers.”
In accordance with Bulgaria’s national plan for euro adoption, all prices will be displayed in both leva and euros for 12 months following the transition. This dual pricing system is intended to ease the public’s adjustment while curbing opportunities for price manipulation.
Beyond its own commitment, A1 is calling on all Bulgarian businesses to act responsibly and refrain from exploiting this transition for short-term gain. “This is not a moment to chase profit at the expense of public trust,” the company stated. “It is an opportunity to reinforce transparency as a standard of business practice.”
A1 has a proven track record of customer-first policies. In the past year, it was the first telecom in the country to allow penalty-free contract termination during price indexation and the only operator in early 2025 to promise no increase in basic service fees, even amidst market pressures.
The company has been preparing extensively for the euro transition, including the introduction of dual pricing in customer contracts and invoices. It is also supporting thousands of business clients to ensure a seamless adaptation to the new currency.
A1 emphasized that the euro’s arrival is more than a monetary change—it is a step toward deeper integration, greater consumer transparency, and long-term economic resilience. By preserving customer trust and rejecting exploitative tactics, A1 hopes to contribute to a smooth, stable, and honest transition into the euro era.
