Bulgaria’s Tourism Sector Remains Resilient Amid Global Trade Tensions, Expert Says

Sofia, The Gulf Observer: Despite escalating global trade tensions, Bulgaria’s tourism industry has not experienced significant negative trends, according to Konstantin Zankov, chief expert at the Institute for Analysis and Evaluation in Tourism. Speaking during an interview on Bloomberg TV, Zankov emphasized that the sector remains stable and continues to show promising signs of growth.

“Tourism is usually among the first to be affected by economic uncertainty, being a luxury expenditure,” Zankov noted. “However, while people may be reducing the number of trips, they are not stopping travel altogether. They are simply adjusting their habits and making more budget-conscious choices.”

Zankov pointed out that many travelers are now prioritizing value, opting for fewer trips and more affordable accommodation options. This shift reflects a growing trend of cautious spending and risk management, with travel insurance now considered a standard part of planning.

He praised the tourism industry’s ability to adapt, noting its experience in navigating crises over recent years. Businesses are now focusing on more targeted marketing strategies and have increased the number of distribution channels to reach a broader audience.

Positive Growth in Key Areas

Zankov highlighted several encouraging trends in Bulgarian tourism. He said that overall travel activity is increasing, service quality is improving, and sustainable tourism offerings are on the rise. In particular, SPA tourism is experiencing a surge in popularity, drawing more international visitors. Meanwhile, mountain tourism continues to perform well, and efforts are underway to extend the beach season through off-peak promotions and activities.

Challenges and Workforce Concerns

Despite these positive developments, Zankov acknowledged ongoing challenges. Chief among them is the need for stronger collaboration between the government and the tourism sector to implement best practices observed in other countries.

Another significant issue is the shortage of skilled personnel. To fill the labor gap, workers from countries like Kazakhstan and Nepal have been employed in Bulgaria’s tourism sector. However, Zankov stressed that long-term solutions should focus on making tourism careers more appealing to local workers. This includes offering clear career paths, competitive compensation, and development opportunities to reduce dependence on foreign labor.

Zankov concluded that, while the sector faces uncertainties, its adaptability and strategic focus on sustainable growth and workforce development will play a key role in maintaining Bulgaria’s position as a competitive tourism destination.